PRIVACY POLICY

As with all websites, we collect personal information from you when you visit horsecenta.com. We use this information to make your horse shopping experience as easy and enjoyable as possible. We need it to process your requests, inform you of any horses or planning schedules or problems and occasionally to send you special offers and promotions.

The information we collect is:

  • Your name – so we know what to call you
  • Email address – so we can email you about your requests, horses you are maybe interested in, special offers etc. You can unsubscribe at any time. Please allow 10 days for you request to be updated across all our systems.
  • Telephone number – so we can text or call you with details about your request or where we have a question
  • The kind of horses are you interested in – so we know what kind of horses we can contact you about
  • Your available budget – so we know what you want to spend on your new horse and what range of horses we can contact you about

We use the latest secure server technology to ensure this information is protected to the highest standards. We use encryption to safeguard your credit card information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology. Most web browsers above version three support this security. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available and certified by VeriSign, the world’s most respected certification body for Internet firms.

Data protection

There are only two circumstances where we may share some of your data with others:

  • In the unlikely event that our business assets are ever sold to or purchased by another company. (Our data records are part of our business).
  • To outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).

If you have questions about your personal data or our privacy policy, please contact us at horsecenta@gmail.com

Marketing permissions

RD Horses For Sale will send you from time to time catalogues, special offers and promotions by email. If you do not wish to receive any further email messages from us, (and we quite understand if you don’t, but remember that if you unsubscribe we will not be able to send you Sale details before anyone else)

Cookies

Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user’s identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past visits, etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to remember the user’s preferences or registration details for a future visit. The RD Horses For Sale website uses cookies to allow customers to move from one part of the web site to another and to save items to the wislist without having to login repeatedly.

Cookies are not computer programs, and can’t read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user’s email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the RD Horses For Sale website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

When you visit our sites, cookies are either served directly by us, or by our business partners. Here is a description of the different kind of cookies we use.

  • Essential cookies – these cookies allow you to use the basic functionality of our website. For example, browsing horses, checking your account information and viewing your wishlist.
  • Performance cookies – they allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.
  • Functionality cookies – they allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your horse shopping experience.
  • Targeting cookies – we also use cookies to track visitors’ interest in our services. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behaviour is also used to create relevant banner advertising with recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioural advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an “i” icon that provides more information from each advertising network and instructions on how to opt out. We also use the browsing behaviour data to create personal recommendations on our website, our marketing emails.

Data over the internet

We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our website, and your interaction with our horse catalogue and services. They may also use information about your visits to this and other websites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user.